By Jim Hulen-NorthMyrtleBeachONLINE.com
North Myrtle Beach September 9, 2007—On Sunday, the value of having North Myrtle Beach Life Guards on duty after labor day, proved its value at least to one visitor and his family.
One member of a family visiting after Labor Day suffered an injury while playing volleyball. A life guard stand was nearby, a family member called for help and the life guard was there in seconds. After assessing the situation, she called for help and paramedics were there in minutes and the injured man taken to the hospital with a back injury.
This was the first year for the City of North Myrtle Beach to operate the Life Guard and Beach Services and officials were determined to focus first on safety.
Unlike with a fixed franchise contract, the City has the flexibility to rearrange the service according to demand – for example the life guard service began in mid-April with the S.O.S. Spring Safari. Anticipating a large number of beach goers in the Ocean Drive section, life guards were deployed to that area although in the rest of the beach, visitor density was very low.
Extending the months and weeks life guard services are on the beach, spot allocating them, or within a minute’s notice reallocate life guards to deal with changes on the beach, is the type of flexibility that insuring the beaches of North Myrtle Beach are among the safest is the value City operation of life guard services brings.

The City has chosen to extend the service beyond Labor Day, phasing it out throughout the month of September, but importantly, if the demand is still there, because visitors are still frequenting the beaches, extending even into early October.
William Bailey, North Myrtle Beach Public Safety Director said, “We deployed 63 life guards throughout the city beaches during peak visitor period, employing 80 guards to provide staffing for days off and break period relief.”
“This past week, [the first week past Labor Day] the City had 30 on duty, with 40 total employed,” said Bailey.